Gym Rat to CEO: The Rise of the Fitness Entrepreneur

Gym Rat to CEO: The Rise of the Fitness Entrepreneur

Some gym owners wear that title and are satisfied with it. Others want to be more than just the owner of a small business. They want to become fitness entrepreneurs – with multiple locations, perhaps; speaking engagements and books; online goods and services; and more...
Social Media For Gyms: 5 Ways To Boost Your Reach

Social Media For Gyms: 5 Ways To Boost Your Reach

What does a meme featuring Steve Carell from “The Office” laughing at his own terrible dad joke have to do with fitness? Nothing. Absolutely nothing. And that’s one way Juli Colotti uses social media for gyms to grow her personal training studio, skyrocket her reach...