Apr 17, 2024 | Marketing, Technology
Like a lot of gym owners, Shelley Turk had thought about offering virtual fitness services someday. Four years ago, she thought of “someday” as in far off into the future, with plenty of time to plan and organize. But then life happened super-fast in early 2020, when...
Apr 16, 2024 | Customer Service, Marketing, Retention, Technology
Running a gym, like any small business, can seem like a never-ending series of chores and tasks, right? You got into this work because you enjoy training, or you like helping people live better lives, or you want to spread the good word about health and fitness. But...
Apr 11, 2024 | Marketing, Retention
Passive income for personal trainers is a great way to boost personal revenue, with technology and other trends driving the opportunity. It used to be that trainers were generally limited in what they could earn by, well, training people – generally in person,...
Apr 4, 2024 | Community, Customer Service, Marketing
Do you find yourself driving by gym franchises and daydreaming about owning a gym franchise? Does it seem like a simple investment, and you think about how nice it would be to have automatic success based on recognition of a proven brand? Or do you think it would be...
Mar 27, 2024 | Community, Marketing, Retention, Technology
Smart gym owners know they need to use top-level partners to help with some goods and services, and there’s a number of highly qualified companies out there from which to choose. Sometimes the differences are clear, either in price or tone or range of services. But...
Mar 21, 2024 | Community, Customer Service, Marketing, Retention
Special promotional events can be powerful tools to boost your gym’s profile, gain new prospects and members, and engage current clients to build real community around your fitness center. Fitness event ideas aren’t hard to come by, either. Organizing and promoting...
Mar 19, 2024 | Customer Service, Marketing, Retention
Imagine this: You are your gym’s newest member. You signed the agreement and paid the initial fee, and now it’s time to start working out and begin the journey toward meeting your fitness goals. But no gym employee has offered new member onboarding, so you’re left...
Mar 14, 2024 | Community, Customer Service, Marketing, Retention
Running a gym is hard work, and it’s easy to get caught up in daily dramas, conflicting interests, and simple missteps that you can forget to focus on how to make a gym profitable. Think back: Why did you get into the fitness business? Maybe you love helping people...
Mar 7, 2024 | Community, Customer Service, Marketing, Retention
Mark Fisher didn’t set out to become a personal trainer or to run a successful gym in New York. He wanted to be an actor, and was making a pretty good go of things when he stumbled into personal training – mostly for his actor friends at the start. But before long,...
