Jul 3, 2024 | Community, Customer Service, Retention
Which one are you? There are two types of gyms in the world: those that let new members in the door and then leave them to their own devices; and those that engage gym members so they stay longer, spend more money, and send their friends. Let’s HOPE you’re on the...
Jun 19, 2024 | Community, Marketing, Technology
We’ve all heard the phrase “Try it before you buy it,” like test-driving a car before you decide if it’s the right one for you. The same idea applies for many people who are considering a gym membership. As a gym owner, free trials can be a great way to get people...
May 29, 2024 | Community, Marketing, Technology
More gym owners and trainers are offering nutrition advice to their clients these days. It’s a smart way to increase your value to you customers, help them understand what’s involved in a healthy lifestyle outside the gym, and lengthen your relationships with them....
May 23, 2024 | Community, Customer Service, Marketing, Retention
Every gym needs email. It’s as simple as that. You need to communicate with business partners and the world at large, of course. But you also need the right email platform that can help you promote your business to your prospects and turn them into clients. And your...
May 21, 2024 | Community, Marketing
Fitness pros have so many great options for personal training promotion ideas, and we’re going to get into some of them here. But before we do, it’s important to think about a broader context. You might not need a full-blown marketing strategy, but you should be...
Apr 4, 2024 | Community, Customer Service, Marketing
Do you find yourself driving by gym franchises and daydreaming about owning a gym franchise? Does it seem like a simple investment, and you think about how nice it would be to have automatic success based on recognition of a proven brand? Or do you think it would be...
