Jun 25, 2025 | Community, Customer Service, Marketing, Retention, Technology
If you’ve ever asked yourself, “How can my gym become more profitable?” you’re not alone. Even successful gym owners hit a plateau. You’ve built a solid membership base, you’ve got great trainers, and your schedule stays full — but your revenue has flatlined. Or...
Jun 18, 2025 | Community, Customer Service, Marketing, Technology
So, you’re opening a new gym location. You’ve secured the space, ordered the equipment, and your team is fired up. But now comes the tricky part: making sure the right people know you’re there—and why they should care. The truth is, even the best gym can’t thrive if...
Jun 11, 2025 | Community, Customer Service, Marketing, Retention, Technology
Reopening your gym is a major deal, not matter what the reason – if it’s following a renovation, relocation, seasonal closure, or ownership change or whatever… There’s a lot more involved than just flipping the lights back on and unlocking the doors. A smart reopening...
May 21, 2025 | Community, Marketing
Properly Price Your Online Fitness Training Sometimes, change comes slowly – and sometimes it’s overnight. Figuring out how to price online fitness training is an example of both. Before the pandemic, plenty of people were predicting virtual fitness was coming at some...
May 7, 2025 | Community, Customer Service, Marketing, Retention, Technology
Let’s be honest: managing clients at a gym can feel like herding cats. You’ve got new leads texting you, active clients emailing with questions, someone else calling to freeze their membership… and a bunch of sticky notes stuck to your desk that may or may not be up...
Apr 23, 2025 | Community, Customer Service, Marketing, Retention
If your gym is offering everything under the sun — large group classes, one-on-one personal training, open gym hours — but your bottom line still isn’t where it should be, you’re not alone. Many gym owners are stretched thin, draining resources and chasing low-margin...
