Jan 1, 2025 | Community, Customer Service, Marketing, Retention, Technology
You’ve probably heard “Content is king” countless times. But you might have wondered what that means and how you can find help with content creation for your gym. Well, content really is king; viewed from another angle, it’s an essential “must have” component of...
Dec 26, 2024 | Community, Customer Service, Retention
In relationships, fitness, and business, it’s the little things that mean so much. For example, here’s one of the smartest things a gym owner can do to increase retention and answer the question, “How do I nurture my clients?” Instruct your staff to say hello and...
Dec 24, 2024 | Community, Customer Service, Retention
For most gym owners, the word “onboarding” relates to customers – how to help a new gym member integrate, feel welcome, and stick around for a long time to come. But don’t forget to flip it to the other side and consider how “onboarding” applies just as importantly to...
Dec 13, 2024 | Community, Customer Service, Marketing, Technology
For many independent physical trainers, Facebook used to be the go-to platform for finding new clients. But if you feel like the leads are drying up, you’re not alone. Algorithms have shifted, competition is fierce, and organic reach isn’t what it used to be. So, how...
Nov 27, 2024 | Community, Customer Service, Retention
It hurts to lose a gym member, doesn’t it? You might take it personally at first. But crying “Come back!” doesn’t work. And neither does giving them the old “fine, be that way” cold shoulder. Don’t make assumptions about why a membership has gone inactive or even been...
Nov 13, 2024 | Community, Customer Service, Marketing, Technology
Here’s a true story. We recently talked with a gym owner who was frustrated about his lack of conversions. Like many gym owners, he was hyper-focused on getting new prospects but said he had not thought much about how to follow-up with gym leads. When we asked about...
