Mar 14, 2024 | Community, Customer Service, Marketing, Retention
Running a gym is hard work, and it’s easy to get caught up in daily dramas, conflicting interests, and simple missteps that you can forget to focus on how to make a gym profitable. Think back: Why did you get into the fitness business? Maybe you love helping people...
Mar 7, 2024 | Community, Customer Service, Marketing, Retention
Mark Fisher didn’t set out to become a personal trainer or to run a successful gym in New York. He wanted to be an actor, and was making a pretty good go of things when he stumbled into personal training – mostly for his actor friends at the start. But before long,...
Feb 28, 2024 | Customer Service, Marketing, Retention
Running a gym is hard! It entails many functions, from starting a business, to creating service offerings that resonate with your community, to winning new clients. And once you win clients, it’s all about fulfilling the promise you sold them on – getting...
Feb 20, 2024 | Community, Customer Service, Marketing, Retention
Back in the Stone Ages (before the Internet), positive gym reviews weren’t that common because reviews were mostly centered around restaurants and entertainment. Newspapers sent reporters to eat at all the new places and judge all the plays and movies, then publish...
Feb 8, 2024 | Customer Service, Marketing, Retention
All gym owners want leads, new clients, and long-term retention to keep revenue from monthly dues high and growing, right? That’s the lifeblood of your business, after all, revenue. But you don’t have to rely just on that. In fact, profitable businesses draw from...
Feb 5, 2024 | Customer Service, Marketing, Nutrition, Retention
If you want to transform your gym into a profit powerhouse, upselling and cross-selling products and services should be the first place you look when trying to enhance retention and increase gym revenue. Rule No. 1: There’s always less friction and fewer obstacles...
