Mar 5, 2025 | Community, Customer Service, Marketing, Retention
“I’m planning to have surgery.” “I’m going on a long vacation.” “My elderly parents need more of my time.” If you’ve been running a gym for even a short period of time, you’ve probably heard these reasons – and many more – from members who say they want to freeze...
Feb 19, 2025 | Community, Customer Service, Marketing, Retention
Imagine closing your gym temporarily for, say, renovations. After weeks or months of remodeling and installing new equipment, you’re finally able to reopen your doors and welcome back all your old members. It’s such an exciting time. All that work is finally done –...
Jan 15, 2025 | Community, Customer Service, Marketing, Retention, Technology
It’s been five years since the Covid-19 pandemic forced many fitness businesses to add virtual training to their service offerings. Remember when it had everyone wondering how to offer virtual fitness training – like, right now? But even before that crisis, the roots...
Jan 1, 2025 | Community, Customer Service, Marketing, Retention, Technology
You’ve probably heard “Content is king” countless times. But you might have wondered what that means and how you can find help with content creation for your gym. Well, content really is king; viewed from another angle, it’s an essential “must have” component of...
Dec 26, 2024 | Community, Customer Service, Retention
In relationships, fitness, and business, it’s the little things that mean so much. For example, here’s one of the smartest things a gym owner can do to increase retention and answer the question, “How do I nurture my clients?” Instruct your staff to say hello and...
Dec 24, 2024 | Community, Customer Service, Retention
For most gym owners, the word “onboarding” relates to customers – how to help a new gym member integrate, feel welcome, and stick around for a long time to come. But don’t forget to flip it to the other side and consider how “onboarding” applies just as importantly to...
