Jun 11, 2025 | Community, Customer Service, Marketing, Retention, Technology
Reopening your gym is a major deal, not matter what the reason – if it’s following a renovation, relocation, seasonal closure, or ownership change or whatever… There’s a lot more involved than just flipping the lights back on and unlocking the doors. A smart reopening...
May 21, 2025 | Community, Marketing
Properly Price Your Online Fitness Training Sometimes, change comes slowly – and sometimes it’s overnight. Figuring out how to price online fitness training is an example of both. Before the pandemic, plenty of people were predicting virtual fitness was coming at some...
May 7, 2025 | Community, Customer Service, Marketing, Retention, Technology
Let’s be honest: managing clients at a gym can feel like herding cats. You’ve got new leads texting you, active clients emailing with questions, someone else calling to freeze their membership… and a bunch of sticky notes stuck to your desk that may or may not be up...
Apr 23, 2025 | Community, Customer Service, Marketing, Retention
If your gym is offering everything under the sun — large group classes, one-on-one personal training, open gym hours — but your bottom line still isn’t where it should be, you’re not alone. Many gym owners are stretched thin, draining resources and chasing low-margin...
Apr 16, 2025 | Community, Customer Service, Nutrition, Retention, Technology
This doesn’t seem fair, but coaching can get harder when your gym is growing and becoming more successful. It can definitely get more complicated. You have more members, more sessions, and more personalities to juggle. And while that’s a good problem to have, it’s...
Apr 9, 2025 | Community, Marketing
Sales are the lifeblood of any fitness business. You can have the best programming and the nicest facility in town, but if you don’t convert leads into paying members, it’s hard to keep the lights on, let alone grow. One of the most common questions gym owners face...
Mar 19, 2025 | Community, Retention
Owning a gym is a little like directing an action movie. You’ve got your stars (trainers), your behind-the-scenes crew (front desk staff), and the director making sure the whole thing doesn’t crash and burn (yep, that’s you). When everyone’s firing on all cylinders,...
Mar 12, 2025 | Community, Customer Service, Marketing, Retention
We’ve recently had separate conversations about personal training for couples, each on opposite ends of the spectrum The first pair works out together twice a week with the same personal trainer they’ve been using for years. They couldn’t be happier. The second was...
