You are what you eat. Period. What you put into your body is what it gives back to you. If you nurture yourself with high quality nutrition, then your body will optimally function. Contrastingly, if you feed yourself junk, then your body runs the risk of breaking down.
Food is the leading influencer of poor health in America. Unhealthy diet contributes to nearly 7000,000 deaths each year in the U.S., such as; heart disease, cancer, and type 2 diabetes and the numbers are increasing in every generation, especially youth.
Most people agree that diet is an essential component of health, but it is also the easiest one to mess up. Think about it, we eat multiple times a day, every day; therefore, you have more opportunities to run astray. Tracking your nutrition is the only way to get an honest look at your current state. There’s no hiding. Your own records will show you exactly where you’re at. From there, you can take the necessary steps toward improving it.
Don’t eat anything your great-grandmother wouldn’t recognise as food.
If logging your nutrition with pen and paper works for you, kudos! For many it gets lost in the shuffle. Today’s digital age gives us an abundance of resources at our fingertips. We can utilize technology to reach goals faster. The top five components for effective weight loss using technology are: self-monitoring, counsellor feedback and communication, social support, use of a structured programme, and use of an individually tailored programme. Whether your goals are to lose weight, gain muscle, or improve mobility, these critical ways to use tools remain the same.
Now, imagine threading together all of those components… you’d be unstoppable! First you bring awareness to your current consumption. Second you loop in an expert trainer, nutritionist, or coach. Third, share your goals with your closest network so you have the support of friends and family. Fourth, pursue a structured program that resonates with your goals. Lastly, continue tracking your information and individualize your strategy to achieve desired results.
There are a million and one diet trends out there and everyone has their own opinion: Intermittent Fasting, Keto, Paleo, High Protein Diet, etc. If you want to keep it simple Michael Pollan, American author, journalist, and activist, says, “Don’t eat anything your great-grandmother wouldn’t recognise as food.” It’s important that your diet choice is unique to your needs. Make choices you can sustain through even your weakest moments.
Tracking nutrition empowers you to eat consciously, breaking bad habits and introducing new ones that serve you. If you are what you eat, then eat good food. Bon Appetit!
There are many fitness apps out there that can help you do this! For example, MyFitnessPal is a great tool. Naamly aggregates the data from this app so you can see the nutrition progress of clients at a single glance.
In a simple click to one’s Facebook you can learn everything from job history to what he or she had for dinner. Social media and digital communication has inundated our culture with demand for widespread transparency in every industry. Transparency is the number one contributing factor to employee’s happiness.
By adopting transparent values and systems into your fitness business, you gain not only a birds eye view into daily operations, but it also opens up a chance for deeper discussion.
How can you truly improve your business if you don’t know what’s going on?
Visibility offers greater understanding to know what’s working and what isn’t. You can recognize problems and strategize solutions. By gaining these key insights, improvements big and small can be implemented.
For example, if a client is getting prompted to log their weight too often that they ignore notifications, then you need to scale back outreach to keep them more meaningfully engaged. Simultaneously, you may have a potential new client that was only followed up with once and therefore never came back. This means you need to require more detailed communication efforts from your trainers to convert leads.
A harsh reality to face is that, what you see isn’t always what you get. As a fitness business owner, you need to be a step ahead of the game. Visibility into trainer and client communications can help you nurture your team to be better at what they do. Another facet is client retention. If a trainer decides to move on, what will happen to the clients? If they are happy with your facility, then you need to maintain contact and give them reason to stay put. Your staff should have streamlined expectations so every trainer on your team offers a consistently phenomenal experience, every time.
Start by hiring trainers, managers, and operations staff whom you can trust. A solid foundation is critical to build a successful fitness business. Invite them to have a voice and contribute ideas to the process. This involvement encourages trainers to feel personally invested and motivated to put their best foot forward.
Transparency reveals the heart of the business. Let it be something that builds you up and cements a team mentality.
Naamly’s software allows you to view and monitor all forms of communication within in the business. Trainers can handle all client outreach efforts through the platform to track insights, gain perspective, and maintain a high level of customer service.
Any successful business knows how vital customer service is to its reputation. The power of word of mouth, especially in the digital age, has created more visibility from even further away. The image, brand, and esteem of a business needs to be in tip top shape. Fitness professionals are no different and held to these same rigorous standards.
If you can uphold these expectations, you are rewarded with higher paying clients. Esteban Kolsky of ThinkJar reports that 55% of consumers are willing to pay more for a guaranteed good experience. Happy customers with positive experiences will share it with six or more people. On the other hand, be weary of those not so happy folks… frustrated customers tell 15 or more people. That is why customer satisfaction is crucial.
But what exactly goes into exceptional care? What turns customers into raving fans?
Once you’ve successfully got your prospects into the studio, then it’s all about WOWing them in three areas - Service, Experience and Relationship,
advises Clint Barr, a leading coach that assists fitness studio owners to lead a life of freedom and abundance.
Your offering is the meat, the heart of your business. Your services must be knowledgeable, accessible, unique, and most importantly, effective. This means every trainer should be highly qualified to meet the needs of clients and constantly be learning new techniques to get the best results.
Hinging on your top notch service, people more than anything remember how they feel. When coaching clients, remember their experience starts as soon as they walk into the door. All amenities should be dazzlingly perfect. Staff should be friendly, professional, and noticeably helpful. Flow of customers and equipment usage should be managed exceptionally for a seamless impression.
Health and fitness are the most personal, vulnerable aspects of yourself. You’re entrusting a fitness studio and its trainers to take care of your vitality. By cultivating deep and meaningful relationships with clients you demonstrate true commitment. When clients feel that sense of commitment, they are willing to invest their time, money and energy into you because they value your offering. Cherish your relationships and go above and beyond to serve your clients, this will ensure success for everyone.
Naamly prides itself on helping you provide exceptional customer care to your clients. See how we put these simple principles into action.
Fitness studio owners may think they’re in competition with each other, but the real monster is the couch. People must be motivated about their fitness to make changes. It is far more likely for them to build or change habits when held accountable.
Getting clients out of the house and into your fitness studio is a challenge most gym owners face. In fact, 95% of fitness studios lose more than 70% of their members. Of the active members, nearly half of them show up less than once a week.
That’s a tough truth to face, but you don’t have to be part of the statistic. Let’s help spread health and fitness as a way of life. By holding clients accountable and ensuring an exceptional experience, your clients will never want to leave.
As a personal trainer, of course you love fitness, but you’ve pushed past the painful stage of building healthy habits long ago. Offer compassion to those that haven’t yet flip the switch and put yourself in their shoes. We all start somewhere. Start by assessing their values and uncover their reason why. Once you identify their purpose you can develop personalized ways to motivate them to reach their goals.
Giving yourself a pat on the back may work for some. For others, receiving a tangible reward makes a huge difference in motivation. Journalist Charles Duhigg, author of The Power of Habit: Why We Do What We Do in Life and Business, advises rewards to create a neurological “habit loop,” which gives a cue to trigger behavior. For example, setting your yoga mat by the front door, taking the class, and then treating yourself to a smoothie. It’s also important to have your rewards resonate with your goals. If you lose ten pounds, buy yourself a new pair of athletic shoes instead of a Michael Kors purse.
As humans, we crave a sense of belonging. Those that are sitting on the couch, have probably been there for years and struggle with the confidence to get outside of their comfort zone. So rip the bandaid off and turn the uncomfortable into fun, loving family.
The National Bureau of Economic Research recently found that giving new gym members giftcards with $30-60 to workout made almost zero impact on their motivation. It’s the smiling faces, personal recognition, sweaty hugs, and real friendship that people show up for.
Encouraging everyone to be their most healthy, vibrant self is the best way to create lasting motivation. Meet your clients where they are and help them become who they want to be.
Naamly has the tools to help get you there!
95% of fitness studios lose more than 70% of their members.
Teachers give out progress reports to students to help them gauge their success in a course. Whether you ditched yours in the trash or proudly handed them off to your parents, they served a purpose of documenting your progres. Apply this same concept to your fitness clients to get a constant overview of their health journey and goal performance.
You are here to serve your clients’ needs. By showing them real time insights of their progress, they feel involved in the process. It’s not about the destination, it’s about the journey. Include them every step of the away. There will always be another goal to set, a new dot on the map, but remember the blood, sweat, and tears all happens in the present. Encouraging them to take an honest overview gives them further motivation to keep going.
Every client has individual goals. What drives them to reach those goals is even more unique. It’s your role as the personal trainer to find what makes them tick and hoan in on those elements for ultimate success. By scanning their goal performance you can see what’s working and what’s not and make instant changes to better serve them. Flexibility and adaptability as coach is something your clients will deeply appreciate.
Maintain & Gain New Clients
As the personal trainer, you are held responsible for helping your clients hit their targets. Documenting their journey with before and after pictures is a wonderful way to capture this. Let’s take it one step further. Knowing that there are hills and valleys to reaching the final destination, let’s showcase the whole journey. Progress reports allow you to have visual testimonial of your client metrics in action. This presents a true insight into how you coach your clients and gives you another tool in resigning your current clients and gaining new ones.
Naamly is your virtual assistant for client retention. Try out this Progress Reports feature and many more today!
Changing your habits is no small feat. First things first, you have to set a clear, actionable goal. Then you must stay consistent and follow through with your expectations. Before you know it you’re basking in success. That makes it sound foolishly easy, but if you stay focused anything is possible.
“That's one small step for man, one giant leap for mankind,” said Neil Armstrong when he commanded the first humans to land on the moon in 1969. While changing your diet or adding an exercise hardly compares to a monumental moment in history, it proves that every journey starts with a single step.
In the fitness profession, trainers help clients realize their goals. This requires clients to undergo serious lifestyle changes. Instead of scaring people away with zero sugar, no carbs, and 500 crunches a day, you have to start small.
Small change examples include: reducing large soda to small soda, minimizing carbs from daily to three times per week, or adding in two more glasses of water a day. Eventually people get hooked on the impact these small changes make -- then it’s a ripple effect. The coolest part is that they are their own source of motivation. You slowly build up your clients, resulting in sustainable habits for life.
They’re healthy because they’re happy, and they’re happy because they're healthy.
What do we need to get there? Accountability is a key ingredient to making it happen. You need tools that reinforce behavior. Journaling is a potent resource for gaining not only awareness and perspective, but also documenting hard work and progress. It is an ancient tradition that dates back to 10th century Japan and all the same benefits can be accessed today. Increasing evidence reveals that journaling has a positive impact on your physical well being, including mental clarity, stress management and immunity boosting.
The challenge then is to apply this into your daily life. While it can be cathartic to handwrite a daily journal, it is also very impractical. Technology brings efficiency to this equation by providing one in digital form… the Online Journal.
Let’s apply this back to the fitness industry. An online journal can be easily accessed by both trainers and customers to track progress, spot patterns, and provide insights to create lasting change.
Before you know it, baby steps turn into an ultra marathon run. You’ve created habits and documented the process. That is something to rave about!
Check out Naamly’s Online Journal capability that is customized to fit studio owners’ needs.
Technology’s purpose is to make your life easier, efficient, connected, and current. Boutique fitness studio owners have finite resources, especially when it comes to time and money. Leveraging tech tools enables owners to concentrate on sustaining and building their business instead of tedium energy wasters.
Here’s a typical scenario for a boutique fitness studio owner without virtual assistant software:
It’s 8am. You’re jotting down your to-do list, when you realize you didn’t confirm your 10am client appointment. You ditch the sticky note and flail away on the keyboard to solidify your schedule, only to be interrupted by a phone call. One of your personal trainers came down with strep throat and needs to cancel all clients for the day. You have no set system for analyzing exercise or nutrition metrics, which makes stepping in for a peer trainer impossible. Panic sets in. Knock, knock. Your new hire is here to go over procedures, which you’ve already rescheduled twice. You debrief him for the next 90 minutes. By 9:30am you return to your sticky, which has now turned into three sticky notes: email new hire contract, order more soap, fold towels, hire technician to fix the treadmill, call Dan to reschedule appointment, follow up with Coach Shayla about new availability, post new hours on Facebook… and on and on. Now, at 10am you realize you never even got to send the confirmation for your appointment. Of course, it’s a no call no show. Your client was supposed to bring his sister today too as a new client referral. Frustration pulses through your veins. What a waste of a day – and it’s only lunchtime. Something has to give.
Asking for help doesn’t come easy for most. However, there are limited minutes in a day, and coffee only goes so far. That’s why there is virtual assistant software. Hallelujah! You can free up your head space and maximize your workflow.
Let’s replay our scenario with a boutique fitness owner using virtual assistant software:
It’s 8am. You settle into your office and check in with your business dashboard. At a glance you see your action items of the day. Your automated text messaging system confirmed your 10am appointment. You saved 2 hours because your integrated messaging component already sent your new hire the procedures. Instead, you utilize the time to chat a local publication about your upcoming community event and follow up with current clients. When one of your personal trainers calls in sick, you don’t break a sweat. Through your business dashboard, you can monitor all of his client progress, schedule, and communication to easily inform your other trainers.. When your 10am client arrives, you greet them with ease. He thanks you for the motivational messages you sent throughout the week to keep him on track. Afterward, you book out your next session and immediately send a confirmation email. You then input fresh data into the exercise and nutrition tracker so you can see progress at a simple glance. Back at your office you recheck your business dashboard and strategize the rest of your day. You treat your team to an appreciation lunch and carry on your day with a smile.
Now, which scenario would you rather live out? It’s a no brainer. Virtual assistant software maximizes your energy. Be strategic with your assets and use sophisticated tools to be as intentional as possible. Naamly is a prime representation of a virtual assistant. This relationship management software integrates technology to support your every need.
If getting clients in the door was as easy as drawing moths to a flame, then every gym that got opened would be successful and every one would be fit. Alas, that’s not the case.
The challenge of visibility and lifestyle priority threaten every gym owner. However, there are ways to make your business captivating and getting new clients.
5 ideas to get new clients into your fitness studio:
Once you’ve successfully got your Prospects into the studio, then it’s all about WOWing them in three areas - Service, Experience and Relationship."
And, once you consistently deliver on those three areas, you are well on your way to converting a large percentage of your prospects to customers and keep them for life.
As the great Walter Payton once said, "We're stronger together than we are alone."
We believe in the power of community. We believe in the power of working together.
Naamly is full of powerful tools that can help take your fitness business to the next level. Our focus is on customer service. We are your virtual assistant to help streamline your communication and bring efficiency to your process. Naamly can offer everything from customized, automated text messages to a nutrition dashboard that aggregates client data into a simple overview.
But we don't want to stop there. We want to make Naamly even better! With your critical insights, expertise, and collaboration we can be on the cutting edge of using technology to improve client experience and retention in the fitness industry.
We are looking for 10 studio owners to participate in this beta testing program. This is free to you, but it will require your time and energy. Do you want to help shape the future of fitness and technology? Click the button below to sign up today.
Technology’s social integration has brought fitness professionals unprecedented opportunity. If you’re a fitness junkie, chances are you’re not a tech wizard and this online world can feel overwhelming. The digital age is here to stay and it’s critical to jump on board. Fear not, these tools bring efficiency and leverage to your business. Technology aids in developing current clients and attracting new ones. Here are seven best ways to use technology as a fitness professional.
Keeping up with tech trends is invaluable to your business. Not only can you maximize your efforts and become more efficient, but also entice your clients with cool gadgets and exciting interactions. Spend your time on what matters the most, customer engagement. With relationship management software like Naamly, you can do all this and more. Make sure to check out all the ways you can take your business to the next level.