Technology’s purpose is to make your life easier, efficient, connected, and current. Boutique fitness studio owners have finite resources, especially when it comes to time and money. Leveraging tech tools enables owners to concentrate on sustaining and building their business instead of tedium energy wasters.
Here’s a typical scenario for a boutique fitness studio owner without virtual assistant software:
It’s 8am. You’re jotting down your to-do list, when you realize you didn’t confirm your 10am client appointment. You ditch the sticky note and flail away on the keyboard to solidify your schedule, only to be interrupted by a phone call. One of your personal trainers came down with strep throat and needs to cancel all clients for the day. You have no set system for analyzing exercise or nutrition metrics, which makes stepping in for a peer trainer impossible. Panic sets in. Knock, knock. Your new hire is here to go over procedures, which you’ve already rescheduled twice. You debrief him for the next 90 minutes. By 9:30am you return to your sticky, which has now turned into three sticky notes: email new hire contract, order more soap, fold towels, hire technician to fix the treadmill, call Dan to reschedule appointment, follow up with Coach Shayla about new availability, post new hours on Facebook… and on and on. Now, at 10am you realize you never even got to send the confirmation for your appointment. Of course, it’s a no call no show. Your client was supposed to bring his sister today too as a new client referral. Frustration pulses through your veins. What a waste of a day – and it’s only lunchtime. Something has to give.
Asking for help doesn’t come easy for most. However, there are limited minutes in a day, and coffee only goes so far. That’s why there is virtual assistant software. Hallelujah! You can free up your head space and maximize your workflow.
Let’s replay our scenario with a boutique fitness owner using virtual assistant software:
It’s 8am. You settle into your office and check in with your business dashboard. At a glance you see your action items of the day. Your automated text messaging system confirmed your 10am appointment. You saved 2 hours because your integrated messaging component already sent your new hire the procedures. Instead, you utilize the time to chat a local publication about your upcoming community event and follow up with current clients. When one of your personal trainers calls in sick, you don’t break a sweat. Through your business dashboard, you can monitor all of his client progress, schedule, and communication to easily inform your other trainers.. When your 10am client arrives, you greet them with ease. He thanks you for the motivational messages you sent throughout the week to keep him on track. Afterward, you book out your next session and immediately send a confirmation email. You then input fresh data into the exercise and nutrition tracker so you can see progress at a simple glance. Back at your office you recheck your business dashboard and strategize the rest of your day. You treat your team to an appreciation lunch and carry on your day with a smile.
Now, which scenario would you rather live out? It’s a no brainer. Virtual assistant software maximizes your energy. Be strategic with your assets and use sophisticated tools to be as intentional as possible. Naamly is a prime representation of a virtual assistant. This relationship management software integrates technology to support your every need.
If getting clients in the door was as easy as drawing moths to a flame, then every gym that got opened would be successful and every one would be fit. Alas, that’s not the case.
The challenge of visibility and lifestyle priority threaten every gym owner. However, there are ways to make your business captivating and getting new clients.
5 ideas to get new clients into your fitness studio:
Once you’ve successfully got your Prospects into the studio, then it’s all about WOWing them in three areas - Service, Experience and Relationship."
And, once you consistently deliver on those three areas, you are well on your way to converting a large percentage of your prospects to customers and keep them for life.
As the great Walter Payton once said, "We're stronger together than we are alone."
We believe in the power of community. We believe in the power of working together.
Naamly is full of powerful tools that can help take your fitness business to the next level. Our focus is on customer service. We are your virtual assistant to help streamline your communication and bring efficiency to your process. Naamly can offer everything from customized, automated text messages to a nutrition dashboard that aggregates client data into a simple overview.
But we don't want to stop there. We want to make Naamly even better! With your critical insights, expertise, and collaboration we can be on the cutting edge of using technology to improve client experience and retention in the fitness industry.
We are looking for 10 studio owners to participate in this beta testing program. This is free to you, but it will require your time and energy. Do you want to help shape the future of fitness and technology? Click the button below to sign up today.
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Keeping up with tech trends is invaluable to your business. Not only can you maximize your efforts and become more efficient, but also entice your clients with cool gadgets and exciting interactions. Spend your time on what matters the most, customer engagement. With relationship management software like Naamly, you can do all this and more. Make sure to check out all the ways you can take your business to the next level.