Apr 23, 2025 | Community, Customer Service, Marketing, Retention
If your gym is offering everything under the sun — large group classes, one-on-one personal training, open gym hours — but your bottom line still isn’t where it should be, you’re not alone. Many gym owners are stretched thin, draining resources and chasing low-margin...
Apr 16, 2025 | Community, Customer Service, Nutrition, Retention, Technology
This doesn’t seem fair, but coaching can get harder when your gym is growing and becoming more successful. It can definitely get more complicated. You have more members, more sessions, and more personalities to juggle. And while that’s a good problem to have, it’s...
Apr 9, 2025 | Community, Marketing
Sales are the lifeblood of any fitness business. You can have the best programming and the nicest facility in town, but if you don’t convert leads into paying members, it’s hard to keep the lights on, let alone grow. One of the most common questions gym owners face...
Mar 19, 2025 | Community, Retention
Owning a gym is a little like directing an action movie. You’ve got your stars (trainers), your behind-the-scenes crew (front desk staff), and the director making sure the whole thing doesn’t crash and burn (yep, that’s you). When everyone’s firing on all cylinders,...
Mar 12, 2025 | Community, Customer Service, Marketing, Retention
We’ve recently had separate conversations about personal training for couples, each on opposite ends of the spectrum The first pair works out together twice a week with the same personal trainer they’ve been using for years. They couldn’t be happier. The second was...
Mar 5, 2025 | Community, Customer Service, Marketing, Retention
“I’m planning to have surgery.” “I’m going on a long vacation.” “My elderly parents need more of my time.” If you’ve been running a gym for even a short period of time, you’ve probably heard these reasons – and many more – from members who say they want to freeze...
Feb 19, 2025 | Community, Customer Service, Marketing, Retention
Imagine closing your gym temporarily for, say, renovations. After weeks or months of remodeling and installing new equipment, you’re finally able to reopen your doors and welcome back all your old members. It’s such an exciting time. All that work is finally done –...
Feb 12, 2025 | Community, Technology
Gym owners face their share of unique management headaches. It can sometimes feel overwhelming — from dealing with operational systems and staff members stealing clients… to keeping up with new regulations and maintaining all of your equipment. But owning a...
Feb 5, 2025 | Community, Customer Service, Marketing
Most gym owners are obsessive about leads, but only until they acquire the leads. Then, it’s amazing how many gym owners do little or nothing to complete sales conversions with those leads they were so desperate to get. Rather than follow up on the leads they already...
Jan 15, 2025 | Community, Customer Service, Marketing, Retention, Technology
It’s been five years since the Covid-19 pandemic forced many fitness businesses to add virtual training to their service offerings. Remember when it had everyone wondering how to offer virtual fitness training – like, right now? But even before that crisis, the roots...
