Mar 7, 2024 | Community, Customer Service, Marketing, Retention
Mark Fisher didn’t set out to become a personal trainer or to run a successful gym in New York. He wanted to be an actor, and was making a pretty good go of things when he stumbled into personal training – mostly for his actor friends at the start. But before long,...
Mar 4, 2024 | Community, Marketing
Some gym owners wear that title and are satisfied with it. Others want to be more than just the owner of a small business. They want to become fitness entrepreneurs – with multiple locations, perhaps; speaking engagements and books; online goods and services; and more...
Feb 28, 2024 | Customer Service, Marketing, Retention
Running a gym is hard! It entails many functions, from starting a business, to creating service offerings that resonate with your community, to winning new clients. And once you win clients, it’s all about fulfilling the promise you sold them on – getting...
Feb 22, 2024 | Marketing, Retention
What does a meme featuring Steve Carell from “The Office” laughing at his own terrible dad joke have to do with fitness? Nothing. Absolutely nothing. And that’s one way Juli Colotti uses social media for gyms to grow her personal training studio, skyrocket her reach...
Feb 20, 2024 | Community, Customer Service, Marketing, Retention
Back in the Stone Ages (before the Internet), positive gym reviews weren’t that common because reviews were mostly centered around restaurants and entertainment. Newspapers sent reporters to eat at all the new places and judge all the plays and movies, then publish...
Feb 15, 2024 | Marketing, Retention, Technology
Running a successful gym business is no small feat. As a gym owner, you constantly find yourself juggling multiple responsibilities and struggling to find enough hours in the day to accomplish them all. From following up with leads and designing personalized...
Feb 8, 2024 | Customer Service, Marketing, Retention
All gym owners want leads, new clients, and long-term retention to keep revenue from monthly dues high and growing, right? That’s the lifeblood of your business, after all, revenue. But you don’t have to rely just on that. In fact, profitable businesses draw from...
Feb 5, 2024 | Customer Service, Marketing, Nutrition, Retention
If you want to transform your gym into a profit powerhouse, upselling and cross-selling products and services should be the first place you look when trying to enhance retention and increase gym revenue. Rule No. 1: There’s always less friction and fewer obstacles...
Jan 31, 2024 | Customer Service, Retention, Technology
Fitness equipment maintenance might sound like one of the least glamorous and exciting parts of owning a successful gym or studio. But it’s one of the most important “bread and butter” topics known to thriving fitness professionals. And you can’t afford to overlook...
Jan 24, 2024 | Community, Customer Service, Marketing, Retention, Technology
To grow your gym, you need to run on two parallel tracks – including one that most gym owners too often ignore. Everybody wants new members, of course. And that’s Track 1: attracting new members. We know gym owners who will spend hundreds of dollars to get a new lead,...
