If you’ve ever woken up in a cold sweat, unable to remember if you followed up with a prospect, it might be time to consider a gym engagement software.
A good gym engagement software will save you hours of time and increase revenue by boosting conversion and retention rates through decluttering, simplifying and systemizing follow-up.
Your follow-up system may currently consist of a series of spreadsheets with formulas that may or may not work, and staff members who may or may not use them consistently. The result is a messy hodgepodge of names, numbers and notes that wind up collecting proverbial dust in the cloud.
Over time, a broken follow-up system will waste your time and cost you money. Leads fall through the cracks and never have the opportunity to become your clients. And clients underutilize their memberships and wind up canceling because they weren’t receiving the attention and accountability you promised.
A gym engagement software should be easy to use and accessible to all team members, so it gives you peace of mind that prospects and clients are being nurtured – not neglected..
Doug Spurling, owner of Spurling Fitness, saw length of engagement (LEG) increase from 24 to 32 months by using Naamly, a gym engagement software built with the needs of the trainer in mind. This resulted in a $2,000 increase in lifetime client value.
Kim Flores, owner of Fit Phoenix, was finally able to pay herself with funds that came directly from increases in client retention achieved through Naamly.
And Mark Santisteven, owner of Advantage Training, used Naamly to increase usage at his facility by 70 percent over 12 months.
“That would not have happened without putting in Naamly,” he said. “We thought we were communicating well. We put in Naamly, and it put so much visibility to what we weren’t doing.”
How can a gym engagement software bring peace of mind, profits and consistency through simplifying follow-up while tracking each client’s lifetime journey? Here are a few examples:
- Know your numbers. Every successful business must know and track the key performance indicators (KPI) that tell the story of the business’ health. In a fitness business, how long a prospect has been in the pipeline, how long it’s been since they were followed up with, and how long it’s been since they’ve engaged are the keys to converting them into clients. Likewise, tracking a client’s goals, attendance and check-ins help the client feel cared for (and less likely to leave). All of these data points are visible in a single view in the Naamly dashboard. With a powerful gym engagement software, there’s no more messy spreadsheets or running multiple reports to have all the data you need to convert prospects into clients and keep them happy (and paying for your life-changing services) longer. A new feature called the “Untouched Report” allows every team member to instantly see which prospects and clients require a check-in or follow-up message … without having to toggle among multiple spreadsheets or generate endless reports.
- Make it team friendly. Follow-up and accountability check-ins are different skill sets than training a client in the gym or on their nutrition habits. If you have an administrative assistant, customer experience manager or other team members who are responsible for follow-up and check-ins, Naamly can keep everything organized so the process is seamless. Prospects and clients can be assigned to specific team members, as well as tasks. This way, every team member can see with a single click who needs attention, who’s at-risk, and who is knocking it out of the park and deserves recognition.
- Reward Loyalty. Clients who feel appreciated will be more consistent and stay longer. That’s why it’s critical to have a gym engagement software that tracks attendance and usage of your services, making it easy for you to acknowledge milestones, goal achievement and reward loyalty. Rewards and acknowledgement are most effective when the client least expects them. And clients appreciate when you contact them to share good news or congratulations. Sure, it’s important to reach out to clients whose attendance is lagging, but you don’t want that to be the only time they hear from you. A gym engagement software can ensure that your reach-outs are timely, consistent and proactive.
If you’d like to learn more about how a gym engagement software can help save you time, make you money, streamline your lead follow-up and level up your client experience, check out our free guide, “9 Secrets to Increase Retention.”
By knowing your numbers, making follow-up a team sport and celebrating client achievements and loyalty, you’ll be well on your way to more profits, more clients and more time to deliver the life-changing results they want.