With benefits for the personal trainer and the client, the question is more, why wouldn’t you use a fitness client tracker? The personal training industry has advantages today with the use of technology and software. It allows the trainer to maintain oversight on the total client program, balance multiple clients at once, and centralize communication, just to name a few benefits. Similarly, the personal training client also reaps benefits from this type of client tracking system. With greater touchpoints to their fitness expert and guidance the other 23 hours a day, a client can expect more coaching, which will lead to achieving their fitness goal.
But first, it’s important to explore what to expect in a client tracking software. This helps you understand the benefits it can bring you as a personal trainer or fitness business owner. Then, we’ll cover the benefits personal training software can bring to a fitness professional. Finally, we’ll discuss how the end customer, or client, reaps just as great of benefits.
Want to jump in and try it out? Check out Naamly’s FREE starter version of the software that offers client tracking today!
What Is Software For Client Tracking?
A client tracking system can mean many things. Overall, it centralizes the client’s goal, starting stats (body fat, weight, etc.), workout session activity, nutrition compliance, healthy habits, and progress tracking. A client tracking software can be an app for your desktop or mobile phone if you’re a personal trainer. Similarly, the client will also have the app. This will enable them to input data related to their workout, nutrition plans, or general needs.
And, when both the personal trainer and the fitness client have the same fitness software, you can communicate with one another more easily. The app will have the ability to send SMS text messages, video messages, phone calls, and email. This type of communication is two-way, meaning the client can message the personal trainer and vice versa.
However, not all personal training software will provide these beneficial features in one product. But, the more you can streamline your personal training operations and client management, the more you’ll be able to spend time in session (where you’re getting paid) or managing a personal training team (which funds the personal training business).
As you look for software that supports this type of client tracking, you’ll also want one that will track personal training leads through client conversion. This way, you aren’t just tracking those paid personal training clients. You also get to track potential clients that could become paying fitness clients.
With Naamly’s personal training software, you can track leads as they move through the prospect stages.
To summarize, the following is a list of the client tracking features you should be looking for in personal training software:
- Prospect stages from lead through to paying personal training client
- Client assessment information
- Workout session activity (or inactivity)
- Client progress tracking
- Custom and mass communications
- Nutrition compliance
- Healthy habits
Next, we’ll explore how these tracking features are beneficial to a gym owner, personal trainer, and fitness client.
Trainer Benefits From Client Tracking
By using software to track leads and clients, you get the following benefits:
- Stress reduction from managing leads. It’s common knowledge that the average personal trainer doesn’t like cold calling or worrying too much about the client acquisition process. With a client tracking system that follows prospective clients, you can automate the communication process as they move through the sales process.
- Easier record-keeping. A great fitness professional keeps records of their client’s assessment results, goals, and workout sessions. A paper filing system is clunky and outdated. Using spreadsheets or documents is better. But, it’s less centralized and less efficient. You’ll jump to different platforms for different reasons. Record keeping is easy when using software built specifically for the personal training business.
- Nutrition program oversight. Clients who use a food tracking system are more likely to stick to their nutrition plans and ultimately be successful. In fact, research shows that when fitness clients do food logging at least five days per week, they are significantly more likely to hit their fitness goal.
- Make more money. A personal trainer can make a great hourly rate for each session they take their client through. But, this goes down over the long-term when you factor in client record-keeping, follow-up communications, and overall organization. When you can track your fitness clients all in one place, you spend less time clicking around trying to find things. You can also get a snapshot of how the client is doing by checking their habit tracking section. Although it seems like it only takes a few seconds, seconds lead to minutes, and then to hours. The less time a trainer or business owner spends on these activities, the more they take home per hour. This allows them to take on more clients or manage multiple clients at one time.
Client Benefits With Software Tracking
When a fitness coach is more effective, the personal training client is more successful. The ultimate goal in personal training is for the client to achieve their goals. It’s a win-win. The client gets what they pay for (and a healthier life along with it), and the trainer gets more fitness referrals and client retention–all leading to more revenue and a healthy fitness business.
- Better program oversight. When both the trainer and the fitness professional use the same app for tracking fitness, the client can expect attention to their program. Software technology will alert their trainer if they miss workout sessions or leave messages with no reply. This type of total coaching oversight prevents the client from falling through the cracks.
- More coaching for their dollar. With multiple ways to communicate in one central location, clients can expect to receive coaching in the way they prefer. This includes in-app messaging, SMS messaging, video recordings, emails, and calls. Not only will the fitness trainer reach out to them to guide them in between workout sessions, but they’ll also get the fitness coaching in the mode they prefer.
- Better results with automation. Research shows the promise of automated communication and guidance for weight loss clients. This means even if the client knows that the trainer is sending a mass text or email, it will still trigger a favorable response in healthy eating and physical activity.
- Adopting a healthier lifestyle overall. Tracking software like Naamly’s allows a customizable feature to track other healthy behaviors. Sleep research shows how important getting a good night’s rest is vital for health and weight loss. Similarly, water consumption also influences healthy weight maintenance. Therefore, it makes sense for a personal trainer to track these behaviors for the outcome goals. And the client achieves the benefit of a more holistic, healthy lifestyle.
With all of the benefits a tracking software provides a personal trainer and client, it’s hard to imagine why not use one. And, emerging research supports the notion that clients are more likely to change their behavior and lifestyle when using an app in health and fitness.
For the gym owner, Naamly’s tracking software allows complete oversight for the fitness instructor or training team and clients. Our app will enable you to make sure technology tools are used to drive the benefits to both the trainer and client. If you own a gym, you’re able to track personal trainers in the same way they track their clients. With this scale-up model, a business runs more efficiently, personal training teams receive professional development, and more clients can achieve their results.
When you, your training team, and your clients are all using the same tracking app, everything is in one place and accessible. Increase revenue and decrease busy work with Naamly!