Oct 8, 2025 | Customer Service, Retention, Technology
Frankly, we’re shocked. And a little disappointed. Every time we meet a gym owner who still manually bills members, it knocks us back a bit. It’s not hard to effortlessly manage membership billing with recurring billing. Heck, we use auto-pay for everything from...
Oct 1, 2025 | Community, Customer Service, Marketing, Retention, Technology
Let’s say you know who you want to train. You also know what your training should be. And you know where you’ll deliver it. But don’t overlook one more essential piece of business success: when. The timing of your sessions can make or break client attendance, coach...
Jul 23, 2025 | Community, Customer Service, Marketing, Retention, Technology
You’ve got great trainers, effective programming, and a solid facility. But are enough people hearing about your gym? Too often, marketing gets pushed aside while you handle training sessions, staff issues, and day-to-day operations. You know consistent marketing is...
Jul 16, 2025 | Community, Customer Service, Retention, Technology
Strong teams build strong gyms, and your leadership makes the difference between a business that runs smoothly and grows, compared to one that always feel like it’s running in circles. Learning how to be a better gym staff leader is one of the most important...
Jul 9, 2025 | Community, Customer Service, Marketing, Retention, Technology
So many gym owners make this mistake about branding. They confuse “how to brand my gym” with “what’s my logo” and other design factors. Now, sure, font and color palette have their place. But if you really want to talk about “How to brand my gym,” then understand...
Jun 25, 2025 | Community, Customer Service, Marketing, Retention, Technology
If you’ve ever asked yourself, “How can my gym become more profitable?” you’re not alone. Even successful gym owners hit a plateau. You’ve built a solid membership base, you’ve got great trainers, and your schedule stays full — but your revenue has flatlined. Or...
Jun 18, 2025 | Community, Customer Service, Marketing, Technology
So, you’re opening a new gym location. You’ve secured the space, ordered the equipment, and your team is fired up. But now comes the tricky part: making sure the right people know you’re there—and why they should care. The truth is, even the best gym can’t thrive if...
Jun 11, 2025 | Community, Customer Service, Marketing, Retention, Technology
Reopening your gym is a major deal, not matter what the reason – if it’s following a renovation, relocation, seasonal closure, or ownership change or whatever… There’s a lot more involved than just flipping the lights back on and unlocking the doors. A smart reopening...
May 21, 2025 | Community, Marketing
Properly Price Your Online Fitness Training Sometimes, change comes slowly – and sometimes it’s overnight. Figuring out how to price online fitness training is an example of both. Before the pandemic, plenty of people were predicting virtual fitness was coming at some...
