May 15, 2024 | Uncategorized
Owning a gym means making one decision after another, especially at the beginning. And one of the first you must answer is: Do you want to pursue a fitness niche or try to be a general facility for all kinds of people and their goals? If you’re trying to carve a path...
May 8, 2024 | Uncategorized
Running a fitness business, there might not be anything more important than motivating, professional employees. But how do you motivate the motivators and develop the best gym staff possible for your business? How do you balance the needs of your business with the...
May 7, 2024 | Customer Service, Marketing
Every gym owner talks, thinks, dreams and worries about leads – getting new leads, specifically. But this obsession takes away from something that’s at least as important but doesn’t always get as much attention. And that is gym lead nurturing to turn prospects into...
May 2, 2024 | Customer Service, Marketing, Retention, Technology, Uncategorized
Are you using text messages to market your gym? If not, you should seriously consider it. Here’s why. It’s a powerful tool to grow your fitness business – from driving sales to boosting member retention and building a thriving community. It’s a direct, personalized...
Apr 25, 2024 | Marketing, Technology, Uncategorized
When choosing the right software to help you manage customer relationships, it’s important to find the right fit. You wouldn’t want to choose a tool that doesn’t have enough capabilities, or one that is focused on helping people in an industry that has nothing to do...
Apr 17, 2024 | Marketing, Technology
Like a lot of gym owners, Shelley Turk had thought about offering virtual fitness services someday. Four years ago, she thought of “someday” as in far off into the future, with plenty of time to plan and organize. But then life happened super-fast in early 2020, when...
Apr 16, 2024 | Customer Service, Marketing, Retention, Technology
Running a gym, like any small business, can seem like a never-ending series of chores and tasks, right? You got into this work because you enjoy training, or you like helping people live better lives, or you want to spread the good word about health and fitness. But...
Apr 11, 2024 | Marketing, Retention
Passive income for personal trainers is a great way to boost personal revenue, with technology and other trends driving the opportunity. It used to be that trainers were generally limited in what they could earn by, well, training people – generally in person,...
Apr 4, 2024 | Community, Customer Service, Marketing
Do you find yourself driving by gym franchises and daydreaming about owning a gym franchise? Does it seem like a simple investment, and you think about how nice it would be to have automatic success based on recognition of a proven brand? Or do you think it would be...
