Decisions

You sit down, open a menu the size of the bible and flip through anxiously, knowing that EVERYONE is waiting for you to make a decision.

You finally make a decision under pressure and when it arrives you realize…the caesar salad with too much anchovy dressing, wasn’t what you wanted…

Should you have ordered fajitas? Pizza? A burger? Orange chicken? 

Wait…why are all of these things on the same menu?

One of the fastest paths to decision paralysis or buyer’s remorse is simply having way too many options.

Take the “A/B Close” technique – A good choice and a premium-priced GREAT choice.

In fact, “no” isn’t even on the table.

Combine this with a professional recommendation and making a decision just get’s easier and easier.

Keep in mind, this doesn’t mean that you can’t have more than two options, but that we simply present ONLY 2 at a time. Think of it like a funnel, narrowing down the final recipe for succes.

Group classes or Semi-Private?
2 times a week or 3?
Nutrition bonus or recovery bonus?

It’s easy to get caught up in wanting to provide your prospects with every option they could think of. Just keep in mind that they are specifically looking for professional help. It’s truly up to you to help them decide what’s best.

Make it easy.

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