Campaigns and automation
Follow-ups that run without you.
Welcome, win-back and renewal sequences that start from what a member does, stop when they reply, and show you who was reached and who was not.
What you get
Six things it does every day.
Sequences with a trigger
A new lead, a missed week, a membership ending in 30 days. Each one starts the right sequence without anyone remembering to.
Text and email in one sequence
A text on day one, a coach's email on day three, a call task on day fourteen. The steps sit on one timeline the team can see.
Stops when they reply
A reply ends the sequence and lands in the inbox. Nobody gets a 'we miss you' text after they have already booked.
Lead stages that trigger follow-up
Move a lead from new to contacted to trial and the next step fires. The sales pipeline and the follow-up are the same thing.
Reach you can read
Sent, delivered, replied and converted per campaign, so you know which sequence is earning its keep.
Default campaigns, ready on day one
The welcome, win-back and renewal sequences that work for training gyms come set up. Edit the words, keep the rhythm.
How it works
Three steps, then it runs.
New lead, first visit, ten days quiet, card expiring, membership ending. Each moment maps to a sequence.
Edit the default steps or build your own. Texts, emails and tasks for a coach can mix in one sequence.
Replies stop the sequence and land in the inbox. The report shows who was reached and what converted.
See it in action
Leads and campaigns in Naamly, in 1 minute 50 seconds
- Sales stages and the follow-up each stage triggers
- A welcome sequence across text, email and a coach task
- Where replies land and how a sequence stops
From gyms that use it
What changed for them.
“Our length of engagement has gone up from 24 months to 32 months and our lifetime value has gone up by $2,000 per person.”
Questions
The ones owners ask.
What can start a campaign?
A change on the member record: a new lead, a sales stage, a first visit, days without a visit, a membership ending, a card expiring, a birthday. You choose the trigger per sequence.
Does a sequence stop when the member replies?
Yes. A reply ends the sequence and opens the thread in the inbox for a human. A booking or a payment can end it too.
Can a campaign create a task for a coach?
Yes. A step can be a text, an email or a task with an owner and a due date, so a personal call sits in the same sequence as the automated messages.
Are there campaigns ready to use?
The default welcome, win-back and renewal sequences come set up for training gyms. Most owners edit the wording and keep the timing.
How do I know a campaign is working?
Each campaign reports sent, delivered, replied and converted, and every message it sent is on the member's timeline.
The rest of the platform
Connected to everything else.
Set it up with us
Your first three sequences, live before go-live.
A live demo of campaigns on a real account, and the welcome, win-back and renewal sequences set up for your gym during onboarding.